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What is Page Rank

Posted by on Wed, Jun 5, 2013

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What is Page Rank 2

SE optimizers are working day and night to get high traffic and achieve higher page rank for their websites. But ironically, many of the optimizers don’t really understand the working of the system and how a search engine ranks the web page. With literally billions of web pages and sites being added to the internet daily, it is important to understand the technicalities of Google’s algorithm so you can optimize your website in the most efficient way to achieve just the right page rank.

Like other famous terms of Google, the word “Page Rank” has a history too. The term was invented to honor one of the Google’s founders Larry Page. Its objective was to make Google’s search engine more accurate and precise. The range from 0-10 was created, with zero being given to a newly built site and 9 or 10th rank is given to the most reputed and authoritative sites like Yahoo, Hotmail and Facebook. Google usually revises the ranks of the websites after every four to five months, but in some special cases, it may take up to 6 months before you notice any change in your current ranking.

Basics of Google Page Rank

Google’s Page Rank is like a certificate of trust. Which means that Google gives higher ranking to those websites, which he trust the most regarding the nature and quality of content on the website. This process can be understood more clearly, if we suppose that Page X links some of its text or content to Page Y, then the latter will have higher ranking as Page X is “voting” or vouching for Page Y. Even though the entire process of Page rank calculation is not that simple as Google takes a lot of other variables into consideration before granting a rank to the website.

Page Rank Calculation

The element that matters the most in the calculation of Page Rank is the number and quality of incoming links. This means that a website should gain quality back links that are relevant to the content and nature of the website. Therefore, it is important to put your link on a high-ranking page. E.g., if you put one link on a web page that has a Page Rank 8, then your own page would get a good rank in return. There is another misconception that confuses many newbies in the field and that is about the search ranking of a page based on high page rank. A high page rank does not mean that your page could get top ranking on the search engine result page.

So you need to make sure that you focus on the proper tags, metas, description, content and inbound links to get the higher page rank.

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