How to Determine Client’s Budget Before Providing Web Designing Services
As a professional web designer, you may have faced the situation where you talked to the client about the project for hours and when it comes down to talk about money, you hear, “I/we will contact you soon.” And after a while, you get to know that your proposed price is way over their budget or worse you don’t even hear from them again. What is more painful is that they take your price proposal to someone else who promises to do the same tasks in lesser amount and in lesser time. Well if you still haven’t figured out how you can deal with the big question, this article is written specifically to provide you with the answer.
Ask The Client About The Budget
Do not hesitate in asking about how much they are willing to spend. As a designer, talking business may not be one of your strong attributes but keep in mind that you are not in the field to do charity and for that reason; you need to learn how to tackle this situation gracefully. Before your client starts talking about what they want, you need to raise the question by asking simply “Have you defined your budget?” or “May I help you in guiding what a website costs?” These are good conversation starters and will have a positive and professional impact on your clients that your web designing services are not cheap and substandard and that you are confident in what you do.
Ask What Solutions Have They Looked At
Let’s face it, you might not be the first person they came to unless you are on top of the search engine rankings due to professional SEO services or have a good and substantial fan base over the market. Keep in mind that they may have made a prior evaluation of the project from either a web designing company or a freelance web designer so you have to ask them about any solutions they have looked at already. You can start this conversation by asking, “Based on what you have explored already, what do you think a reasonable price range for your project should be?” either at the beginning or at the end of the conversation.
Always Provide Clients With Your Base Price
This is the best way to tackle the tight-lipped clients who have already envisioned a relatively low price. If you are dealing on behalf of a web design company, you can tell them to check out the price package on our website. This move can be a bit frightening because then you could find yourself bargaining with the client or hearing the “contact you soon” gong. You should add a little price estimation depending upon the project e.g. our typical mid range website can cost you $2,500 to $5,000 just to keep them interested.
Reveal Your Past Work History
I think this is obvious. Before spending on their project, clients would want to know what you are capable of and just to nip any doubts, talk to them about your projects you have worked on over the years. Give some inside information about how you work and how your web designing technique is better than others. By letting them in your professional life, you are inviting the client to trust you and in the end, that is what matters the most.